With AEW’s biggest event on the horizon, the Tony Khan booking strategy for AEW All In 2025 is under intense scrutiny as the company seeks to build on its recent successes. As anticipation grows and major matches are announced, Tony Khan faces the challenge of delivering a blockbuster show by wisely navigating the promotion’s evolving roster and fan expectations.
AEW All In 2025: Setting the Stage with High-Stakes Matches
AEW has established strong momentum through consistent weekly episodes of Dynamite and Collision, introducing fresh talent and well-received storylines. Double or Nothing, held just weeks ago, drew widespread praise and set a high bar for the upcoming All In event. Scheduled for next month, All In 2025 already boasts three headline bouts featuring some of the company’s most prominent names.
The confirmed matches for the pay-per-view include “Timeless” Toni Storm defending the AEW Women’s World Championship against Mercedes Moné, a Winner Takes All match between Kazuchika Okada and Kenny Omega, with both the AEW Continental and International Championships on the line, as well as Jon Moxley putting his AEW World Championship on the line against “Hangman” Adam Page. With more matches yet to be added, fans and industry insiders alike are eager to see how Tony Khan will shape the full card.
Three Booking Errors Tony Khan Cannot Afford
As the architect behind AEW’s growth, Tony Khan’s decisions are pivotal, especially with a globally watched show like All In. Here are three significant mistakes he must diligently avoid:
1. Weakening Kazuchika Okada’s Character
Kazuchika Okada’s reign as AEW Continental Champion has sparked divided opinions. While his charismatic presence and comedic timing have shown new aspects of his persona, there are concerns that the portrayal of The Rainmaker in AEW dulls his edge. Unlike his fearless, dominant run in NJPW, Okada’s character sometimes appears hesitant or reserved in his current role.
Fans familiar with Okada’s legendary NJPW tenure expect him to carry the same intensity and competitive spirit into AEW, especially ahead of his highly anticipated face-off with Kenny Omega. To capitalize on his strengths, Tony Khan should emphasize Okada’s assertive side, ensuring the storyline builds anticipation and delivers an unforgettable showdown that enhances both Okada’s legacy and the pay-per-view’s appeal.
2. Relying Too Heavily on Veteran Stars
AEW benefits from a unique mix of seasoned veterans and rising prospects. Names like Adam Copeland, Christian Cage, and Chris Jericho have brought star power and credibility, frequently headlining major events and holding championships. However, over-relying on these veterans risks overshadowing new stars and stagnating the promotion’s momentum.
Recent improvements in AEW’s product are driven by featuring stars such as Will Ospreay, Hangman Page, Jon Moxley, Kenny Omega, and the Hurt Syndicate. Maintaining this focus on fresh talent is essential for the company’s continued growth. Tony Khan should avoid reverting to placing aging legends in top spots, allowing younger competitors to remain at center stage and propel the promotion forward.
3. Mishandling Hangman Page’s Build-Up
Hangman Adam Page exemplifies All Elite Wrestling’s spirit, consistently showcased as a homegrown megastar with compelling storylines and strong character work. As he prepares to challenge Jon Moxley for the AEW World Championship, every aspect of Page’s build-up becomes crucial for fan investment and narrative payoff.
To maximize the drama and crowd engagement, Tony Khan should book Page to methodically overcome each member of the Death Riders, including Marina Shafir. Demonstrating Page’s resolve and tenacity in the lead-up will enhance the significance of his title challenge, promising fans a fulfilling payoff if he triumphs at All In.
The Stakes for Tony Khan and AEW Moving Forward
As the countdown to AEW All In 2025 continues, the promotion’s success will rest heavily on how Tony Khan balances legacy acts with the development of new stars, and whether key talents like Kazuchika Okada and Hangman Adam Page are booked to realize their full potential. Fans and industry observers alike recognize the opportunities ahead, with the event poised to shape the next chapter of AEW’s journey and to reinforce or redefine Tony Khan’s reputation as a leading wrestling booker.
