On July 25, 2025, WWE announced a multi-year collaboration with Erin Andrews’ Women’s Sportswear Collection. This partnership aims to release new apparel celebrating WWE Premium Live Events and Superstars ahead of SummerSlam 2025, scheduled for August 2 and 3 at MetLife Stadium in New Jersey. The WWE Erin Andrews SummerSlam partnership highlights a fusion of stylish sportswear designed specifically for women who want to showcase their fandom with both pride and fashion.
Details of the Women’s Sportswear Collection Launch
The collection will debut just before SummerSlam, featuring a variety of signature apparel including jackets, t-shirts, sweatshirts, and crop tops that honor WWE Superstars Nikki Bella, Rhea Ripley, and Cody Rhodes. Alongside pieces that spotlight individual wrestlers, the line will celebrate the iconic WWE brand and the excitement of the SummerSlam event itself. The designs combine bold visual appeal with versatility, ensuring that fans can wear the items comfortably both at events and in everyday settings.
Among the featured garments are popular staples from WEAR by Erin Andrews, such as the Vintage Tee, Muscle Tank, Tonal Bomber, Hooded Denim Jacket, Lace Up Hoodie, and Cropped Long Sleeve. These officially licensed products will be available for purchase starting July 25, 2025, through WWEShop.com, Fanatics.com, and onsite at select WWE Premium Live Events.
Erin Andrews Speaks on the Partnership’s Vision
Erin Andrews, founder of WEAR by Erin Andrews, expressed enthusiasm about the collaboration:
“WEAR by Erin Andrews was created to give women a stylish, authentic way to show off and celebrate their fandom. As we kick off this partnership with WWE, we take another step forward in serving an even wider audience of female sports fans while celebrating the passionate, bold energy of the WWE Universe,”
she said.
“I’m thrilled we can now offer our fan-favorite WEAR gear to women who want to support their favorite Superstars without compromising on style.”
Background of WEAR by Erin Andrews and Its Expansion
Established in 2019 by Erin Andrews, a well-known sports broadcaster and entrepreneur, alongside Constance Schwartz-Morini, CEO of SMAC Entertainment, WEAR by Erin Andrews began as a fashion-forward sports apparel brand for women. Identifying a shortage of stylish, comfortable, and officially licensed fan gear, the founders created the brand to fill this gap, delivering pieces that blend team spirit with everyday wearability.
Since its launch, the brand has expanded rapidly from supporting one league to representing nearly 200 teams across major sports including the NFL, NBA, MLB, NHL, NCAA, NWSL, WNBA, and US Soccer. Its influence has been recognized widely, as the apparel has been seen on prominent figures such as Taylor Swift, Kelly Clarkson, Alix Earle, Miranda Lambert, Kaley Cuoco, and Olivia Culpo. This ongoing growth reflects the brand’s success in celebrating the modern female fan’s lifestyle.
WWE’s Role in Sports Entertainment and Distribution
WWE, part of TKO Group Holdings, is a global leader in sports entertainment, producing original content year-round for an audience reaching over a billion households across more than 20 languages. The company emphasizes family-friendly programming through television, premium live events, digital platforms, and publishing. WWE’s TV-PG programming is distributed worldwide via partners such as NBCUniversal, The CW, and Netflix, with Peacock serving as the exclusive streaming home for WWE’s premium events in the United States.
The WWE Erin Andrews SummerSlam partnership represents WWE’s continued expansion into lifestyle and apparel segments, strengthening its connection with female fans and adding an exciting dimension to the SummerSlam experience. As fans anticipate the upcoming event, this collection offers a fashionable way to celebrate the brand’s enduring popularity and the remarkable Superstars it showcases.
Our Reader’s Queries
Q. Is WrestleMania or SummerSlam bigger?
A. SummerSlam is an annual professional wrestling event put together by WWE. It’s been happening every year since 1988. Known as “The Biggest Party of the Summer,” SummerSlam is seen as WWE’s second most important event, after WrestleMania.
