WWE RAW has achieved remarkable global streaming success after one year on Netflix, notching up nearly 340 million views since joining the platform. As Netflix marks this milestone, the WWE RAW Netflix streaming success stands as a testament to the franchise’s growing international appeal and its influence on sports entertainment.
Marking a Year of Transformative Entertainment
Netflix’s collaboration with WWE began a year ago, ushering in weekly broadcasts of RAW, 12 major Premium Live Events, and numerous notable moments that captivated audiences. Over those 52 weeks, the streaming giant not only showcased intense in-ring action but also harnessed nostalgia and star appeal, redefining WWE’s reach across the globe.
This landmark year was punctuated by surprise appearances from figures spanning film, comedy, and pop culture. WWE also bid farewell to John Cena following his retirement, while icons like The Rock made high-profile returns. Amidst these highlights, RAW quietly set streaming records on the platform, reinforcing its place as a cornerstone of sports and entertainment.
Record-Breaking Viewership and International Reach
In 2025, Netflix users logged an astounding 525 million hours of WWE viewing, with RAW alone accounting for nearly 340 million views. Premium Live Events contributed another 185 million views beyond U.S. borders. From its debut on January 6, 2025, RAW secured a position in Netflix’s Global English TV Top 10 for 47 out of its first 52 weeks. The show averaged over three million views per weekly episode, showcasing the enduring popularity of WWE content.
The worldwide reach of WWE RAW has been substantial, regularly landing in the Top 10 among viewers in 34 countries, including powerhouse markets like the United States, Canada, Mexico, the United Kingdom, and Bolivia. Other WWE programs mirrored this success, charting in the Top 10 in 42 different nations. Even the globally streamed Royal Rumble found its place on international charts, despite being unavailable to U.S. viewers.
Expanding the WWE Universe: New Shows and Viral Moments
The introduction of “WWE: Unreal,” a docuseries exploring WWE’s creative engine, also garnered strong attention. The behind-the-scenes look captured Global Top 10 status and was ranked in the Top 10 across eight countries. Building on its reception, Season Two of the series is scheduled for release on January 20.
Across social platforms, WWE’s presence drove significant digital engagement. Following its 2025 debut, WWE-related content on Netflix channels amassed over 5.8 billion impressions on approximately 8,000 posts. Standout viral moments included FC Barcelona’s Lamine Yamal reacting to a Randy Orton RKO, a Facebook post that alone attracted more than 50 million impressions. Vintage highlights—like John Cena’s memorable entrances and classic Randy Orton clips—continued to appeal to both new and longtime fans.
By January 2026, WWE’s cumulative social following on Netflix surpassed 6.2 million, with more than 4.4 billion additional impressions reflecting a robust and engaged digital community.
WWE Superstars Boost Streaming and Beyond
WWE’s influence extended off the mat as well. Top talent, including returning legends like The Rock and recently retired John Cena, attended prominent events such as Netflix’s Tudum, industry presentations, and high-profile red-carpet premieres. The story broadened into scripted entertainment, with new projects featuring John Cena and CM Punk already underway. This continued interaction between WWE Superstars and Netflix’s mainstream offerings helped amplify both brands’ visibility and crossover appeal.
Commercial Expansion and Future Commitments
On the business front, more than 20 global brands formed partnerships around RAW broadcasts. Netflix deepened its association by launching “WWE 2K25: Netflix Edition,” an exclusive mobile game for subscribers. These ventures reflect the commercial synergy and ongoing investment in WWE content.
Netflix concluded its annual review by reiterating its dedication to WWE programming, with RAW airing live each Monday and shows like WWE: Unreal set to return. WWE’s extensive video library remains accessible on Netflix, offering fans comprehensive coverage and a trove of historic matches and moments.
What Comes Next for Netflix and WWE
The first year of WWE RAW Netflix streaming success not only set new benchmarks for digital engagement but also broadened WWE’s global platform, making the franchise more accessible and popular than ever. As the partnership continues, fans can expect fresh content, expanding business collaborations, and even greater integration between WWE talent and Netflix’s wide-ranging entertainment properties. The alliance promises to further shape the streaming sports landscape in the year ahead.
