The WWE Raw Netflix anniversary highlights a remarkable first year, where global members streamed a striking 525 million hours of WWE content. Since debuting on Netflix on January 6, 2025, WWE Raw has established itself as a staple in televised streaming, reflecting WWE’s expanding reach and influence worldwide.
Record Streaming Numbers and Expanding Audience
Over the past year, Netflix hosted 52 episodes of WWE Raw and 12 Premium Live Events, featuring appearances by celebrities like Bert Kreischer, Macaulay Culkin, Richard Gadd, and Tiffany Haddish. As the service bid farewell to John Cena and welcomed back stars such as The Rock, WWE content continually attracted attention.
In 2025 alone, viewers watched an extraordinary 525 million hours of WWE programming through Netflix. Of this total, nearly 340 million views were dedicated to weekly Raw episodes, while Premium Live Events—like SmackDown, WrestleMania, Elimination Chamber, Money in the Bank, Night of Champions, and Royal Rumble—garnered 185 million views, solidifying WWE’s grip on the global streaming scene.
Remarkably, Raw debuted on Netflix’s Global English TV Top 10 for 47 out of 52 weeks, amassing over 3 million average weekly views across its year-long run. The WWE Raw Netflix anniversary is further emphasized by its global impact, as the program appeared in the Top 10 in 34 countries, including the United States, Bolivia, Canada, the United Kingdom, and Mexico.
Impressive International Presence Beyond Raw
WWE’s appeal reached beyond the Raw franchise, with other events securing Top 10 rankings in 42 countries. These events resonated powerfully in nations such as Bolivia, Canada, the United Kingdom, Egypt, Bahrain, and Saudi Arabia. Notably, Royal Rumble charted in the Global English TV Top 10 despite not being broadcast in the US.
In August, Netflix introduced “WWE: Unreal,” a docuseries exploring the WWE writers’ room alongside WWE superstars. The show appeared in the Global Top 10 TV list and entered the Top 10 in eight countries, including Australia, Austria, Bahrain, Bulgaria, Ireland, New Zealand, the United Kingdom, and the United States. The announcement of a second season, launching January 20, excites fans eager to see behind-the-scenes WWE action.
Rising Social Engagement and Online Buzz
The first year also ushered in unprecedented social media growth. Since January 6, 2025, WWE posts across Netflix’s social channels gathered over 5.8 billion impressions from roughly 8,000 posts. A high-performing clip of FC Barcelona’s Lamine Yamal reacting to Randy Orton’s RKO generated more than 50 million Facebook impressions. Another notable moment from “WWE: Unreal” featured IShowSpeed and Triple H, reaching 13.5 million impressions.
Nostalgic content performed exceptionally as well, with an archival John Cena entrance running up 32 million Facebook impressions, and a user-generated clip from Randy Orton attracting 12 million. As the anniversary approaches on January 6, 2026, WWE on Netflix boasts 6.2 million followers across platforms like Facebook, Instagram, TikTok, and YouTube, and over 4.4 billion total impressions.
WWE Talent and Pop Culture Crossovers
WWE stars expanded their presence beyond the ring, joining major Netflix and public events all year. John Cena, The Rock, and other WWE talent graced occasions such as Next on Netflix 2025, Netflix Tudum: The Live Event, Netflix Upfront 2025, and grand openings of Netflix Bites in Las Vegas and Netflix House locations in Philadelphia and Dallas. The Netflixverse also saw WWE stars participating in the NFL Christmas Gameday Live and the Stranger Things 5 world premiere, which even featured a unique Stranger Things-themed Raw episode on January 5.
Fans can look forward to WWE personalities starring in new Netflix projects, including John Cena’s upcoming buddy comedy “Little Brother” and CM Punk’s role in “Guarding Stars”, showcasing the ongoing collaboration between WWE talent and Netflix’s wider entertainment universe.
Brand Collaborations and Exclusive Content Developments
A significant part of the WWE Raw Netflix anniversary involved innovative partnerships. Over twenty international brands—including Snickers, Google, TurboTax, XFinity, DoorDash, EA, Mattel, and CashApp—teamed up with Netflix’s WWE programming, running extensive advertising campaigns during broadcasts. Hundreds of additional clients featured throughout Raw’s streaming year, highlighting the commercial reach of the WWE/Netflix collaboration.
The partnership further expanded with the launch of “WWE 2K25: Netflix Edition,” a mobile game exclusive to Netflix members, giving fans yet another way to engage with WWE content. Netflix continues to be the exclusive home for Raw, which airs every Monday at 5pm PT/8pm ET, along with the WWE library and Premium Live Events aired before September 2025.
A Transformative Year and Future Expectations
The first year of WWE on Netflix marks a transformative era for both entertainment giants. The staggering number of viewing hours, robust social engagement, and dynamic talent integrations have set a new industry standard for content partnerships. As anticipation builds for expanded projects—like the return of “WWE: Unreal” and upcoming film roles for stars such as John Cena and CM Punk—the WWE Raw Netflix anniversary stands as a testament to the enduring power and global appeal of WWE’s brand and storytelling.
