Joe Biden Targeting of NFL Fans : President Biden’s campaign will release a new ad during Thursday’s NFL season start between the Detroit Lions and the Kansas City Chiefs. The ad will highlight the positive achievements under his administration. The move comes as Biden’s approval remains steady. A recent Wall Street Journal poll found that 42% of Americans approve of his job performance, while 57% disapprove. In a fictional fight, Biden and the top Republican candidate, former President Donald Trump, are tied.
The ad will run in major media markets like Atlanta, Phoenix, Las Vegas, Philadelphia, Raleigh, and Milwaukee. It’s part of a $25 million ad buy targeting battleground areas. The ad highlights reduced unemployment and recent inflation decrease. “There’s more to do, but President Biden is delivering results,” the ad’s announcer says. This push aims to change swing voters’ perception of the economy.
“This buy shows we’re running an aggressive campaign,” said Michael Tyler, in charge of messaging. Biden’s campaign is actively reaching out to Black and Hispanic voters. Statista reports that 45% of Hispanic Americans, 42% of Black Americans, and 37% of white Americans are NFL fans. The NFL season start is a great way to reach diverse voters.
Biden’s team hopes the ad will boost reelection chances, following efforts to overcome political stalemates and improve the President’s standing. A Wall Street Journal survey found that 58% of Americans believe the economy has worsened in the past two years. As the 2024 election nears, Biden’s team aims to alter this figure.
The $25 million ad buy began in August, prior to the first GOP primary debate. It targets key battleground areas like Detroit, where candidates are neck and neck. This amount was already allocated for the new ad. By airing the ad at the beginning of the NFL season, Biden’s team capitalizes on a culturally significant event with high viewership. Now is a good time to change minds.
As Biden prepares for reelection, it’s increasingly crucial for him to win public support. His government faces problems like a global pandemic, rising prices, and foreign policy issues. The new ad highlights areas of government progress to portray a positive image of his time in office.
In summary, the upcoming 2024 presidential election has low approval ratings for Biden. The ad aims to alter public perception of the government’s actions. We’re unsure if this ad will sway opinions, but it’s a significant move for Biden’s campaign as the election begins