Scooter Braun ShakeUp: Artist Departures and New Roles Amid HYBE Acquisition

Scooter Braun ShakeUp : Braun has been circulating false company rumors. The famous music producer works with Justin Bieber, Ye (previously Kanye West), Demi Lovato, and Ariana Grande.

Several famous people reportedly departed Scooter Braun Projects and are looking for new positions. Braun laughed when he learned Bieber, Grande, and Lovato left S.B. Projects. He joked about the matter on Twitter, now X. “In shocking news… I’ve stopped taking care of even myself,” he emailed. In other terms, I’ve quit.” Braun and Bieber have worked together for over ten years, yet Puck News says they don’t talk.

Grande broke up with S.B. Projects, according to Billboard and People. She left Braun and started working for him in 2016, ending her 10-year relationship. An individual knowledgeable about the music industry and its changes refuted these claims. The individual said Scooter Braun’s clients must obey their contracts. As Braun prepares to become HYBE America CEO, conversations lengthen. The reports are untrue. Despite the organizational shift, S.B. Projects will continue to defend Bieber and Grande.

Scooter Braun ShakeUp
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Since leaving S.B. Projects, Lovato has been hunting for a new business partner, according to an unnamed source. Braun-signed artist Lovato wants a new management company. She signed with S.B. in 2019. Therefore, she’s a performer.

In May, Colombian reggaeton musician J Balvn left Braun for Jay-Z’s Roc Nation label. The Hollywood Reporter, NBC News, and Billboard report that Idina Menzel and S.B. Projects split this year. This information originated from public sources.

Braun’s increased responsibilities as head of HYBE America, the U.S. and South Korean music powerhouse that manages BTS, NewJeans, and Seventeen, may have caused these adjustments.

Braun’s Ithaca Holdings acquired HYBE in April 2021 for billions. Braun planned this ahead of time. This financial equilibrium benefited Braun’s consumers and employees. Braun compensated his previous business partners $50 million in cash and equity after founding S.B. Projects in 2007. Famous singers Ariana Grande and Justin Bieber reportedly made $10 million.

S.B. Projects lists several artists they’ve collaborated with on their website. Ariana Grande, Black Eyed Peas, CL, Dan + Shay, Demi Lovato, Idina Menzel, J Balvin, Justin Bieber, The Knocks, Lil Dicky, and Tori Kelly are examples.

Our Reader’s Queries

Why did Ariana Grande leave Scooter Braun?

When Ariana Grande left SB Projects, Variety reported that she met with a management firm before ultimately deciding to form her own team, with her mother Joan playing a key role. Sources revealed that Grande and Braun had a friendly relationship, but she had simply outgrown him.

Who is Ariana Grande’s manager?

Pop sensation Ariana Grande has recently signed with a new manager, Brandon Creed of Good World, according to Billboard. This move comes after Grande parted ways with her former manager, Scooter Braun, earlier this year. With Creed’s impressive track record of managing successful artists such as The 1975 and Fifth Harmony, Grande’s fans are excited to see what new opportunities and projects she will embark on under his guidance.

What happened with Madison Beer and Scooter Braun?

In 2013, Beer launched her music career with her debut solo single, “Melodies.” Her manager at the time was Braun, who was 42 years old. However, before Beer released her first album, Life Support, in 2021, she and Braun parted ways. Reflecting on her time with him, Beer disclosed that there was a “false narrative” surrounding her career.

Is Tori Kelly still managed by Scooter Braun?

Despite recent controversies surrounding Scooter Braun and his management company, SB, Billboard has reported that several artists remain on the SB roster or have not yet confirmed their departure. Among these artists are some of Braun’s longstanding clients, such as Tori Kelly (signed in 2013), the Black Eyed Peas (signed in 2015), and Lil Dicky (signed in 2016).

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