WWE star Seth Rollins has surprised fans by unveiling a dramatically different hairstyle right before the Crown Jewel event. Known for his signature blonde locks, Rollins has switched to a full brunette look, marking a distinct change in his appearance. This development comes as the WWE World Heavyweight Champion prepares for a highly anticipated matchup, placing the spotlight squarely on his new look.
Leading up to Crown Jewel, Rollins has been seen reflecting deeply on his challenges within WWE, especially following a recent confrontation with Cody Rhodes. The two clashed intensely on RAW, where Rhodes highlighted their past matches to unsettle Rollins.
Recent Ring Encounters Heighten Tensions Between Seth Rollins and Cody Rhodes
Seth Rollins has been under pressure as he faces Cody Rhodes, the Undisputed WWE Champion, in the build-up to their showdown. Backstage interactions captured by Paul Heyman show Rollins admitting he must defeat Rhodes. However, attempts to get an upper hand have not gone smoothly. On the October 3 episode of SmackDown, Rollins’ attempt to surprise Rhodes after a match ended in failure when Rhodes dodged and countered with a Cross Rhodes move.
The strategy unfolded after Rollins helped The Vision defeat both Randy Orton and Rhodes. Despite warnings from Heyman to avoid impulsive attacks, Rollins committed to striking Rhodes only to be met with a swift counter. This incident has added to the unpredictability surrounding the upcoming championship match.

Background on Crown Jewel Championship and Recent Title Holders
The Crown Jewel event continues to grow in prominence, with 2024 marking the first time Seth Rollins will compete for its championship. Previously, Cody Rhodes secured the inaugural Crown Jewel Championship after defeating Gunther. In the women’s division, Liv Morgan earned the Crown Jewel Women’s title by overcoming Nia Jax.
Upcoming matches also include a significant face-off in the women’s division at Perth, where WWE Women’s Champion Tiffany Stratton will battle Women’s World Champion Stephanie Vaquer. These two stars recently completed their contract signing on SmackDown, signifying a major clash ahead of the event. Prior to this, Stratton and Vaquer will team up in a tag match against Giulia and Kianna James, further elevating the excitement on the blue brand.
Additional Major Matches Scheduled for Crown Jewel
The Crown Jewel card also features a high-profile encounter between John Cena and AJ Styles. Cena, who is nearing the end of his wrestling career, is drawing attention to this matchup as one of his final major bouts. The wrestling world remains tense and uncertain about the outcomes as several storylines are reaching their peak.
Ongoing Developments and Related WWE News
John Cena’s final in-ring days have sparked speculation about possible opponents and story arcs. Solo Sikoa, who defeated Cena at last year’s Crown Jewel following a brief feud, may influence future narrative arcs involving Cena’s farewell. Other wrestling personalities and events continue to shape the WWE landscape, including efforts by Cody Rhodes to perform his own stunts in his recent film role and Kurt Angle’s confirmation of a biographical movie about his life.
Meanwhile, an injured WWE star has been suggested as a contender for Cena’s last opponent, adding further intrigue. WWE’s past controversies also surfaced, including a former champion’s claim of being released before signing a contract worth $1 million annually. These off-ring stories underscore the complex and often tense environment within WWE as it heads toward its major events.
With Seth Rollins’ striking new hairstyle and the intense build-up against Cody Rhodes, fans are watching closely to see if these changes translate into success inside the ring. The developments heading into Crown Jewel not only impact individual careers but also the wider narrative arcs within WWE’s championship scene.
All the blonde is gone💔 pic.twitter.com/J65jZ8h89G
— Britt- |Fan Account| (@sethlovesbritt) October 4, 2025
